Category pages
Rethinking the big goals users have
The challenge
Learning what users want and delivering it to them in the easiest way possible
The process
Analyzing user experiences across the site, we learned that most users were focused on three large categories of products
Retirement
Investing
Saving and Spending
Learning this, our objecting was to develop three experiences that showcase products related to these goals.
Solution
Develop three types of templates to test which experiences are most optimal
Monitor user behavior and optimize
Bringing out learning
One of the major pieces of feedback heard in pre-market user testing was users wanted to learn more about how to start investing. So we elevated our learning content to give them a different path.