Product Pages
Making Shopping easier
Developing new experiences for users to shop for complex products with ease
The challenge
The previous experiences for SMA’s and Annuities suffered from similar problems:
Too much content
Users not understanding what they get from the product
A complex sing up process.
Process
Starting with best practices, I started with a simple redesign
I then put the experiences in WEVO testing to determine the success of the prototypes.
The results showed the new direction was successful in educating users on the products and motivating them to take action
Solution:
Making the browsing experience easier
Reducing excess content
Better educate the user on the product and the sign-up process
Filtering
Allowing users to browse and play with different feature filters lets them learn more about the product, and allow them to have a better conversation with their advisors when it comes time to sign up.
Results
Annuities experience redesign lead to a 141% lift in appointments scheduled
The SMA redesign resulted in a 180% lift in conversion rate